about Clean Beauty

'about Clean Beauty' 🕊☺️✉️ wishing you a safe and happy weekend and here is a blog post to share and note just a little about clean beauty, including a little about conscious shopping and how clean beauty is becoming widely accepted, how clean beauty could be described, caring benefits of clean beauty for skin, and how to begin a path to clean beauty, and how to begin to include more clean beauty in day to day life.


about Clean Beauty

about Clean Beauty

In the beginning, the clean beauty movement was a little more niche, although being conscious of clean beauty could now be a lot more widely accepted and ordinary (Burney, 2019). In addition, clean beauty could still be open to being clarified and defined (Burney, 2019). Rose-Marie Swift, who founded a leading organic makeup brand called RMS Beauty notes how in the beginning, words such as 'natural' and organic' could often be used to illustrate how a product could of been created with natural ingredients, which came from nature (Burney, 2019). Although, Annee de Mamiel, the founder of de Mamiel skincare and a leader in plant based beauty, describes how the words 'natural,' 'clean,' and 'hypoallergenic' couldn't have a definition or a standard just yet (Burney, 2019). 

Here is a lovely definition of clean beauty, noted by Clean Beauty Collective:

"Clean beauty to us means skincare and cosmetics products that contain safe ingredients that are natural, organic and non-toxic, because we believe that harmful chemicals should not be in the products we put on our skin.  Clean also means ethically safe and none of our products are tested on animals"

(Clean Beauty Collective, n.d.).

Correspondingly with Clean Beauty Collective, it is noted in Pebble Mag how the words clean beauty illustrate a skincare product, which could be 'clean' from harmful ingredients (Brooking, 2021). Good Face Project (n.d.) also note how clean beauty could describe a beauty product, which is safe and non-toxic. In general, the words 'clean beauty' could illustrate how an individual can use a beauty product without causing harm to their health, and it can only be ok for the list of ingredients on the beauty product to include safe and clean ingredients, for the beauty product to be considered as a 'clean beauty' product (Good Face Project, n.d.). In addition to a clean beauty product being safe and non-toxic, it could also be helpful for a clean beauty product to include an open and transparent note and labelling of ingredients (Good Face Project, n.d.). When a beauty brand could carefully ensure all of its (safe) ingredients could be openly listed and labeled accordingly, it could be considered as being on a safe path to clean beauty (Good Face Project, n.d.). 

Good Face Project (n.d.) also describe how clean beauty is simple. Clean beauty could also be interchangeable with non-toxic beauty, because although clean beauty couldn't necessarily indicate a beauty item is made with 100 % natural ingredients, a beauty item could be considered as a clean beauty product so long as the man made ingredients could be non-toxic and safe (Good Face Project, n.d.). In addition, Good Face Project (n.d.) note how clean beauty is connected with natural beauty, green beauty, and all other kinds of beauty, which could be a little different from original beauty. For instance, clean beauty can be organic, although it could not be necessary for a beauty item to be 100 % organic; just necessary for it could be created with safe ingredients (Good Face Project, n.d.). Another kind of beauty called 'green beauty' also has a couple of associations, including:

🕊 plant-derived

🕊 vegan

🕊 cruelty free

🕊 eco friendly

🕊 sustainably sourced

and clean beauty couldn't need to be 100 % green, just carefully made with purely safe ingredients (Good Face Project, n.d.)

Here is an additional definition of clean beauty, noted by Clarisma Beauty California (2021), which could connect to ideas about clean beauty, just noted above:

"What is Clean Beauty? There is no official definition and it is not regulated by the FDA, but in general, Clean Beauty is: no toxic / harmful ingredients, plant based, vegan, cruelty-free, dye and fragrance-free, made with recycled materials and recyclable. Clean Beauty brands are transparent about their ingredients and explain why they are used and often, where they are sourced"

(Clarisma Beauty, 2021)

Formula Botanica, an award winning Organic Cosmetic Formulation School also note a 4 point definition of clean beauty in a podcast. Formula Botanica's definition of clean beauty includes a couple of notable ideas to carefully consider when thinking about clean beauty:

"the Formula Botanica philosophy for the four points that we think should define Clean Beauty: 1) Bringing together the concepts of beauty and wellbeing 2) Transparency and Ethics 3) Clean for the planet as well as people 4) Clean products should be safe and hygienically made"

(Formula Botanica, n.d.)

Caring benefits of clean beauty

Our skin can absorb what we apply onto it, and clean beauty products are formulated with plants and other kinds of natural ingredients we are assured could be safe and beneficial for the skin, and which could be absorbed and assimilated by the skin easily (Clarisma Beauty, 2021). 

Nunez (2020) also describes how although clean beauty (makeup) couldn't all be created the same, a couple of general benefits of using clean beauty (makeup) could include: less of an exposure to harmful ingredients, less headaches caused by odour and a smaller risk of skin irritation. Nunez (2020) also notes how clean beauty (makeup) products contain more skin-healthy ingredients and can also be more safe for sensitive skin. 

Beautiful KORA Organics by Miranda Kerr also believe healthy skin is the most beautiful skin, and note how KORA Organics was founded by Miranda Kerr on the principle of helping to make a healthy difference to people's skin and confidence (Kerr, n.d.). Because our skin is our biggest organ and what we could apply onto our skin soaks in, KORA Organics use Certified Organic and Natural ingredients (Kerr, n.d.). A caring benefit of Certified Organic products is they are not just more healthy and safe, they are also more powerful and potent because they could contain up to 60 % more * antioxidants than non-organic ingredients (Kerr, n.d.).

Could Camomile care be a clean beauty brand?

Camomile care: in carefully checking all of the ideas, definitions and areas to consider noted just above, and as there could not just yet be a formal international definition and standard of clean beauty, it could be safe to note: Camomile care is a clean beauty brand, and petal is a clean beauty product. Camomile care could be a clean beauty brand because a careful focus on both beauty and wellbeing is included in our brand's ethos and because integrity is a central value for Camomile care, which could include being as open, safe, transparent and ethical as possible in all communications and at all moments. In addition, caring for the environment (being as eco friendly as possible) is a second central value, and Camomile care creates beauty products, which could be clean and safe for people too. Good Manufacturing Process (GMP) is carefully followed, to help ensure our beauty products could be clean, safe and hygienically made (a little more is noted in 'Q and a's'). 

petal: in addition, petal could be a clean beauty product, because it is created with safe and non-toxic ingredients, in a safe amount for applying on the face and skin. The 2 pure and natural essential oils in petal, pure Rose (Rosa Damascena) and pure Lavender are both added in an amount, which is safely under the IFRA Guideline noted for each ingredient (0.015 % pure Rose and 0.48 % pure Lavender). If the concentrations of the 2 pure and natural essential oils are combined (to 0.495 %) the amount of pure and natural essential oils is also safely just under 0.5 %, a concentration recommended by cosmetic chemists to be an allowance for essential oils in facial skincare. 1 % of Vitamin E could also be considered safe for a facial skincare product. petal is also created with 100 % natural ingredients and 98.505 % Certified Organic ingredients, and is plant based, vegan, cruelty-free, dye and fragrance-free and with recyclable packaging. A careful note of all of the ingredients in petal could be found on petal's label, box package, on the petal shop page. In addition, a careful note of why the ingredients are used could be found in the natural ingredients pages, with a summary note in the 'About natural ingredients' page, and the country of origin for each ingredient is also carefully noted in 'Q and a's'.

How to begin on a path to clean beauty

In 'the Ultimate Guide to Clean Beauty,' the authors note how it's ok to care about the ingredients in your beauty products as a beginner to clean beauty (Fleming and Rosenstein, 2020). In addition, if a product could be intended to stay on your skin for a lot of the day, or could be going to cover a lot of your skin, it could be sensible to carefully think about choosing a clean choice (Fleming and Rosenstein, 2020). In the beginning, it could be ok to find a natural choice of day to day beauty and skincare items, such as daily sunscreen, body wash and deodorant (Fleming and Rosenstein, 2020). Following on, it could be helpful to continue to choose cleaner choices of day to day beauty items, such as hair care, skin care and make up products (Fleming and Rosenstein, 2020). 

♡ hope the post could be helpful, in noting just a little about clean beauty and for more notes or information please check the pages, articles and references just noted below 🕊☺️💫✉️

Notes and references

Images: Cover image of a girl applying skincare is noted to be by Sora Shimazaki and is from 'Pexels,' and image two of a girl in a white dress with pearl jewellery is by Joeyy Lee and is from 'Unsplash.'


* British Journal of Nutrition Volume 112, Issue 514 September 2014, pp. 794-811.

Burney, E. (2019, 22 April). Clean Beauty: everything you need to know. In 'Beauty tips.' From: https://www.vogue.fr/beauty-tips/article/clean-beauty-everything-you-need-to-know (opened on January 21st, 2022). 

Brooking, F. (2021, 23 June). The Clean Beauty Movement: What Is It and Why Is It Controversial? In 'Living.' From: https://pebblemag.com/magazine/living/clean-beauty-movement (opened on 21st of January, 2022).

Clarisma Beauty. (2021, March 8). Why is Clean Beauty Better for Your Skin (and the Environment)? In 'the Clarisma Files.' From: https://clarismabeauty.com/blogs/the-clarisma-files/why-is-clean-beauty-better-for-your-skin-and-the-enviroment (opened on January 21st, 2022).

Clean Beauty Collective. (n.d.). What is Clean Beauty? In 'About Clean Beauty Collective.' From: https://cleanbeautycollective.co.nz/about-clean-beauty-collective/ (opened on January 21st, 2022). 

Fleming, O., & Rosenstein, J. (2020, April 22). The Ultimate Guide to Clean Beauty. In 'Skin Care.' From: https://www.harpersbazaar.com/beauty/skin-care/a28352553/clean-beauty/ (opened on January 21st, 2022).

Formula Botanica. (n.d.). Episode 44: What is Clean Beauty? A Redefinition. In 'Podcast.' From: https://formulabotanica.com/podcast-clean-beauty-redefinition/ (opened on 21st of January, 2022).

Good Face Project. (n.d.). What Does "Clean Beauty" Mean in 2021? In 'Articles.' From: https://thegoodfaceproject.com/articles/what-is-clean-beauty (opened on 21st of January, 2022). 

Kerr, M. (n.d.). Our Story. In 'About.' From: https://koraorganics.com/pages/our-story (opened on 21st of January, 2022). 

Nunez, K. (2020, April 15). Best Natural Makeup: Products, Benefits, and Shopping Tips. In 'Beauty and Skin Care.' From: https://www.healthline.com/health/beauty-skin-care/natural-makeup (opened on 21st of January, 2022). 

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